Italo Frison was the founder of S.B.F. srl. In 1952, in a small workshop he made the first bumper car using a hammer, steel plate and a lot of patience. He continued to build kiddie ride vehicles and eventually ride buildings. In 1959, he organized his efforts and founded S.B.F. srl and the modern story of the Company began…

Today the SBF-VISA Group is an industry leader in amusement ride manufacture.

The complete product line includes a wide range of equipment appealling to all ages and budgets. Kiddy, family, major and spectacular attractions are designed and manufactured for worldwide appeal in a variety of venues.
SBF-VISA products are sold as both park model and trailer-mounted units and can be found in permanent outdoor and indoor facilities as well as Carnivals all over the world. The product line is so diverse that, whether a client is searching for a single purchase or a complete park operation, he can find exactly what he needs from our factories.

Service is a key element of each product sale:
Our Marketing/Sales team is among the most knowledgeable in the industry. They provide the expertise for a wise purchasing decision.
Our in-house Creative and Engineering departments provide the imagination and knowledge to accomodate our customers' needs for any theme or specific need.
Our Production department manufactures the ride equipment to the highest European and American standards (DIN, TÜV, ASTM Norms) to insure quality-built products that perform reliably and safely.